Social Media

Social media refers to digital platforms and technologies that facilitate the creation, sharing, and exchange of content among users. These platforms allow individuals and organizations to communicate, interact, and engage with each other in real-time through various forms of content such as text, images, videos, and links. Social media encompasses a wide range of sites and applications, including social networking sites like Facebook, Twitter, and LinkedIn, as well as content-sharing platforms like Instagram and TikTok. The primary characteristics of social media include interactivity, user-generated content, and the ability to connect and network with others, enabling users to build communities and promote social engagement. It plays a significant role in shaping public opinion, influencing trends, and driving social change.